onsemi is a formerly Fortune 500 semiconductors supplier company.
The company operates a responsive, reliable, world-class supply chain and quality program, and a network of manufacturing facilities, sales offices, and design centers in key markets throughout North America, Europe, and the Asia Pacific regions. As an in-house team in the marketing team, most of the projects are about support for communication of the company and some marketing requested from all departments.
Used Program: Cinema 4D, Photoshop
3D Designs
3D designs show semiconductor chips as an imitation of the company’s products. These works present basic shapes and patterns of electrical circuits based on the company’s brand policy.
Used Program: Cinema 4D, After Effect, Illustrator, and Photoshop
Graphic Designs
One of the challenges in the company is needed to cover all kinds of designs, such as 3D designs, posters, booklets, bus wrap designs, billboards, brochures, logos, publication designs, etc. Also, there are needed to work large scale of print designs in different languages. Another challenge should be changed to green white as a company’s brand color from the previously used dark blue color and horizontal/flat layout design.
As a result, all kinds of designs worked for marketing and communications to support the brand expressions moving forward. The use of new brand color allows the brand to feel open and friendly and gives a more active image of the company.